Topshop swot

Throughout this assignment the importance of integration has been considered and below are a few key points discovered App Therefore, they must adjusting their strategies according to their footholds.

merchandising swot analysis

Topshop is also said to be the largest fashion store in UK, offering free personal style consultants, competing with the high-end department stores. If consumers deal with digital as a project, digital will always be peripheral.

Topshop usp

They would be helping the artists and bringing an exclusivity to their stores. The importance in Mr. Bailey strategy is the melding of digital and physical words. Internet market offers many oportunities for Top Shop. Topshop is also said to be the largest fashion store in UK, offering free personal style consultants, competing with the high-end department stores. Topshop being a global retailer means that they are exposed to political problems in the countries that they operate in. The company is said to be global, however it has a presence only in few countries worldwide.

Overseas market need. Customer service- doesn't work well, only one person to help whole customers, also unprofessional and unhelpful. Topshop also have th potential to franchise brand and develop new products and services like more trained staff.

They use celebrity endorsements such as Kate Moss and Cara D, two very successful and current models which make Topshop a brand to aspire to be a part of just like these celebrities are. In order for firms to cope with such competition brought as a result of rivalry in the market, the respective management has to formulate suitable marketing plans that will enhance there survival and continuity of the businesses Baker, Laura NA Topshop needs to set itself apart from other retails at their level i.

Topshop swot analysis 2019

They use celebrity endorsements such as Kate Moss and Cara D, two very successful and current models which make Topshop a brand to aspire to be a part of just like these celebrities are. Internet market offers many oportunities for Top Shop. Serina Internet website where garments sell out quickly making shopping accessible to every body also international customers. Customer service- doesn't work well, only one person to help whole customers, also unprofessional and unhelpful. Web shopping- no detail and size for accessorises, customers are difficult to get the right images of them. They have a strong digital presence that is improving as their innovative ideas continue to be put into practice such as their digital catwalk Appendix SWOT analysis, conclusion of findings AIDA Model applied to Topshop The AIDA model suggests that consumers pass through four stages before making a purchase Lea-Greenwood These have been looked at through the analysis, the below chart shows the key findings on Topshop's application to this model app With constant new entrant, there will be price wars with their competitors. Although Topshop have strong product views, ASOS offer a catwalk view which may be an area Topshop can consider in order to compete. Top Shop man. They have captured the most fashionable styles every seasons, its bold and saucy approach to style has attracted fashion-conscious shoppers and industry insiders alike. Topshop have a strong and effective Facebook page but need improvement on their website interactivity. Therefore, they must adjusting their strategies according to their footholds.

Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. They already have a strong existing brand image offline so it creates a strong awareness of the brand online as customers already exist, which they can build on customer relations via Facebook.

Topshop competitors

On their website clear banners about student discount and free in-store delivery encourage their student based target audience to consider the action of purchased from them. They would be helping the artists and bringing an exclusivity to their stores. Topshop being a global retailer means that they are exposed to political problems in the countries that they operate in. Their size makes it hard for a customer to see all the product, this can lead to less sales if a customer feels overwhelmed. Suggestions would be to incorporate more Trends and Looks on the homepage in order to create a more exciting experience similar to River Island and ASOS. Serina There are so many brands that have the same level, and is hard to compete with all of them. To set Burberry apart from the fashion houses, Mr. Also offering podcasts of new collections and behind the scene events, thus keeping up with the new technology and creating good PR and generating more sales. Kate Moss is a prescriptor who catches young people attention, and they are biggest fashion consumers. Inside display of the store- too messy, not easy to work out it.
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