Unlike most beverage marketers, Red Bull did not reinforce the taste of the drink, the direct benefit of the drink, or the image associations of the drink. It could be explained by that, the more flavors of products can derive the demand of more packages. Now it's time to bring the brand to life with vision, architecture, visual identity system and tag line, and communications plan.
They're the price of entry for doing business in a particular segment. Word of Mouth drove awareness in the early stages of entering market.
Finally, there are some weaknesses in V as well. Therefore, it can be seen that Red Bull is really successful with its marketing program. Threats: Health concerns- tougher rules from government on high caffeine content.