Applicants tend to write, revise, and revise again until they ultimately lose the forest for the trees. It a perfect B-schools with for aspirants with low acads and low investment potential.
What is important is that you reveal a detailed understanding of what makes the Ross community unique and how you will play a vital role.
However, that moment need not be the disastrous collapse of a project you were working on though that could definitely work ; you could instead consider discussing a personal disappointment related to your work, such as your inability to foster a collegial community around you. Finally, you should relate this passion to the Ross community.
Make Sure You Are Offering More: In its prompt, HBS very specifically asks for more information about you, so by the time you are finessing your final draft, you will hopefully be able to conclusively determine whether you are truly providing the admissions committee with additional useful information.
With most number of students going into financial services, Marketing and Operations this is a decent change from the typical MBA placement pattern where consulting almost always leads the charts.
This sentence alone accounts for ten percent of that allowance.