Advantages of research methods
In other words, the effect might not be generalizable.
If two variables are related, or correlated, then we can use one variable to predict the value of another variable. Qualitative research data is based on human experiences and observations.
A researcher might conduct a case study on an individual who has a specific learning disability, or on a classroom that is engaging in a particular mode of instruction.
Advantages of basic research
The more control we have, the better measurement we have. It can be difficult to analyze data that is obtained from individual sources because many people subconsciously answer in a way that they think someone wants. To help explain, interpret or contextualize quantitative findings. Take caffeine average consumption and average test. This random assignment helps create equivalent groups from the beginning. True experiments require a lot of control so that we can isolate the variables that are causing changes to occur. True Experiments True experiments involve manipulating or changing one variable and then measuring another. A second independent qualitative research effort which can produce similar findings is often necessary to begin the process of community acceptance. Specialization seems necessary; however, this is exactly why effective communication and collaboration is key. What a research gleans from the data can be very different from what an outside observer gleans from the data. Otherwise, it would be possible for a researcher to make any claim and then use their bias through qualitative research to prove their point. This design is extremely problematic!
The smaller sample sizes of qualitative research may be an advantage, but they can also be a disadvantage for brands and businesses which are facing a difficult or potentially controversial decision.
Consumer patterns can change on a dime sometimes, leaving a brand out in the cold as to what just happened.
Takes much more time and resources to plan and implement this type of research. We cannot say that caffeine caused greater test performance, or that greater test performance caused greater caffeine consumption.
Mixed method research has some disadvantages and limitations, namely: The research design can be very complex. It may be unclear how to resolve discrepancies that arise in the interpretation of the findings.
Advantages and disadvantages of research methods sociology
A big advantage of this approach is that the results are valid, reliable and generalizable to a larger population. The terminology, vocabulary, and jargon that consumers use when looking at products or services is just as important as the reputation of the brand that is offering them. The smaller sample sizes of qualitative research may be an advantage, but they can also be a disadvantage for brands and businesses which are facing a difficult or potentially controversial decision. The research is dependent upon the skill of the researcher being able to connect all the dots. Many research opportunities must follow a specific pattern of questioning, data collection, and information reporting. This is where the personal nature of data gathering in qualitative research can also be a negative component of the process. Although our modern world tends to prefer statistics and verifiable facts, we cannot simply remove the human experience from the equation. When these groups can be identified, however, the gathered individualistic data can have a predictive quality for those who are in a like-minded group. This method is used when it would be difficult or impossible to simply watch from a distance.
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